Skip to main content

Help & Contact

Search

Get in touch

Our crew is ready to navigate you through any questions or concerns. Send us an email or a direct message at one of our social media channels:


           



Best practices for engaging video content on Instagram

Instagram Reels

As one of the most engaging forms of content on the platform, Reels can increase your exposure and discoverability. 

  • Create videos that are 30 seconds or less with a clear message to keep your audience engaged throughout 
  • Use voiceover, music and text overlay to get your message across 
  • Make sure your text overlay is readable and not blocked by comment boxes or captions 
  • Film in portrait or a 9:16 aspect ratio to ensure your video fits the frame
  • Tag @plannintravel in the caption to create brand awareness/trust 
  • Include a clear CTA asking your audience to use the link in your bio to book their travel and save up to 40% off hotels and experiences

 

Instagram Stories

Instagram Stories allow you to share short form videos and photos that disappear after 24 hours. They’re a great way to engage with your audience in a more personal and less-tailored way. 

  • Get your audience's attention in the first few seconds to keep them engaged throughout 
  • Mix it up between images and videos to keep it interesting 
  • Use the link sticker as a tool to help your audience easily land on plannin.com and start booking
  • Tag @plannintravel in the caption to create brand awareness/trust
  • Using voiceover and captions help hearing or viewing impaired members of your audience enjoy your content 
  • Make sure your text overlay is readable and not blocked by comment boxes or captions 
  • Include a clear CTA asking your audience to click the link to book their travel and save up to 40% off hotels and experiences 

 

Instagram Threads

Threads is an app created by Instagram for sharing text updates and joining public conversations. You can include links, photos and videos up to 5 minutes in length. Threads is seamlessly integrated with Instagram, allowing a user to automatically follow the same accounts across platforms. 

To learn more, click here.

Use the link feature in your post to provide your audience an easy way to get to Plannin and start booking. 

Threads only allows one link per profile bio. We suggest using something like a Linktree to give your audience access to all your important links in one place. 

 

 



Related articles