TikTok 

TikTok is the leading platform for short-form mobile video. With the amount of content available on the app, it is important to engage them within the first 3 seconds to keep them on your content and engaged throughout.

• Videos that are 30 seconds or less preform best — people are more likely to stay and watch 
• Use voiceover, music and text overlay as tools to get your message across 
• Make sure your text overlay is readable and not blocked by comment boxes or captions 
• Tag @plannintravel in the caption to create brand awareness/trust
• Film in portrait or a 9:16 aspect ratio to ensure your video fits the frame
• Filming and editing within the TikTok app itself can potentially help your videos better perform 
• Include a clear CTA asking your audience to click the link to book their travel and save up to 40% off hotels and experiences