Pinterest was designed to be a visual search engine and can be utilized by creators to guide them to new ideas through content that will inspire and inform them.
- Create videos that are 30 seconds or less with a clear message to keep your audience engaged throughout
- Use text overlay to get your message across — some Pinterest users scroll with the sound off, so don’t rely on voiceover
- Use the 2 : 3 aspect ratio to ensure your content fits the frame
- Add relevant titles and descriptions to your posts
- Create an eye-catching cover photo that shows what your video is about
- Include a clear CTA asking your audience to use the link in your bio to book their travel and save up to 40% off hotels and experiences